This milestone in its acclaimed backward-integration model also reflects its efforts towards innovation, quality, and sustainability, solidifying its position as a forward-thinking industry pioneer.
September 19, 2024, UAE: The renowned global real estate company Sobha Group has announced the launch of “Sobha Energy Solutions,” signalling its entry into a new business vertical and highlighting its unwavering commitment to providing customers with services that are unmatched.
The new business division, with its cutting-edge 40,000-ton cooling plant capability, is poised to revolutionise cooling services. By 2027, Sobha Realty’s projects will have about 14000 apartments built thanks to this cutting-edge infrastructure, which demonstrates the developer’s constant dedication to sustainability and innovation and strengthens the company’s standing in the cutthroat real estate market in Dubai.
With the introduction of Sobha Energy Solutions, we are thrilled to enter this new vertical and make a major commitment to the backward integration method, said Francis Alfred, Managing Director of Sobha Realty. We are able to provide centralised cooling services that adhere to the strictest requirements for sustainability, efficiency, and quality thanks to this project. This not only spurs innovation but also reaffirms our dedication to providing Sobha Realty communities with a unique living experience.
Several business verticals, such as design, construction, manufacturing facilities for façade, joinery, and PODs, facility and community management, and security services, are all housed under one roof by the Sobha Group through its backward integration strategy. By managing every part of the project internally, this strategy improves the Group’s capacity to enforce stringent quality and efficiency controls and surpass industry norms.
The company’s goals of becoming a byword for quality and offering sustainable solutions are demonstrated by the launch of Sobha Energy Solutions. It echoes the developer’s objective quite clearly, which is to increase the potential of its backward integration approach and provide top-notch services and products that raise the calibre and worth of its innovations.
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