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In an effort to modernize, RAK Properties unveiled new branding.

Ras Al KhaimahIn an effort to modernize, RAK Properties unveiled new branding.

As the developer continues to collaborate with the RAK Government to promote the emirate’s transformation into a regional commercial and tourism hub, the new brand seeks to represent the developer’s growing path.

UAE – RAK Properties, the top publicly traded real estate developer in Ras Al Khaimah, has announced a significant identity redesign as part of a larger strategic transformation plan.

At a ceremony held at the Intercontinental Ras Al Khaimah Resort and Spa, the branding was unveiled in the presence of His Highness Sheikh Saud bin Saqr Al Qasimi, The UAE Supreme Council member and the ruler of Ras Al Khaimah.

As the developer continues to collaborate with the RAK Government to promote the emirate’s transformation into a regional commercial and tourism hub, the new identity intends to symbolize the developer’s growing path.

According to a release, the makeover, which includes a new visual identity, updated narrative, and tonality, corresponds with the “Spirit of RAK” and aims to bring in higher levels of investment to the emirate.

“In Ras Al Khaimah, we seek to strengthen our position as a leading regional and international destination for investment in tourism and real estate,” stated HH Sheikh Saud. These industries contribute to economic growth, one of the cornerstones of our strategy for sustainable development, which is assuring a bright future for future generations. We are happy for RAK Properties because this ushers in a new era for the organization as it carries on with its excellent investment trajectory.

The reveal comes with a number of significant announcements for the company, including a new collaboration with Nikki Beach Global, an operator of branded villas, beach clubs, and award-winning luxury resorts. To create Nikki Beach Resort & Spa Ras Al Khaimah, a new branded resort at Mina Al Arab in Ras Al Khaimah, Nikki Beach will collaborate with RAK Properties.

Ellington, a prominent design-driven boutique developer in Dubai, was the subject of another announcement of cooperation. On Hayat Island in Mina Al Arab, Porto Playa by Ellington RAK Properties will be a deluxe beachfront residential development. The project is an entry point for Ellington Properties into RAK and will revolutionize waterfront living there.

The opening of Cape Hayat, a 668-unit residential complex on Hayat Island, was also announced by RAP Properties. Cape Hayat will include four tastefully built residential buildings with a variety of studio, one, and two-bedroom apartments as well as opulent penthouses with expansive ocean views.

The chairman of RAK Properties, Abdulaziz Abdulla Salem Jasem Al-Zaabi, said: “We firmly think that Ras Al Khaimah has everything necessary to develop into a commercial and tourism hub of significant worldwide significance, thanks to the vision of its enlightened leadership. At RAK Properties, we have a strong commitment to creating the communities of the future—communities that offer experiences and lifestyles that are permanent, sustainable, and reflective of RAK’s forward-thinking and ambitious vision.

RAK Properties’ CEO, Sameh Muhtadi, stated: “RAK Properties has grown significantly recently as a result of our focus on establishing recurring revenues and the core sales business, as well as our great proficiency in real estate development and the creation of master-planned communities.

As part of our transition from a business that was primarily focused on development to one that was more customer-centric, a new corporate brand that is reflective of who we are now was required.  The new branding accurately reflects the new course we are on, which includes collaborating with globally famous businesses and assisting Ras Al Khaimah in becoming a premier tourist and investment destination. Our newly redesigned brand identity perfectly captures our distinct real estate strategy as we work to enhance and create high-value offers. 

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